Trend Spotting: Procreation Vacations
As a consultant for Destination Hotels & Resorts, Kristin Mettler regularly provides the collection with information on media trends and hot story lines. In 2006, “procreation vacations” were among her list of hot story ideas for the year. One property in the collection at that time, Teton Mountain Lodge, embraced and conceived an idea of its own to take advantage of this timely trend. The property developed the “Peak Procreation Vacation” package designed to set the mood with a mix of adventure, comfort and romance for couples who are ready to take the big plunge into parenthood.
Results: The Lodge’s pr agency garnered tremendous national and international media coverage. The package was responsible for a 25 percent increase in Web site traffic the same month the media coverage was published.
